© 2017
Practical People LLC
New York City

Branding and Identity design for the Open Space Institute.

The goal of this rebrand was to establish OSI as the leader in innovative environmental conservation. This identity was inspired by a quote from Theodore Roosevelt: "Conservation means development as much as it does protection." He was referring to our duty to treat natural resources as an asset which must be delivered to the next generation increased, not depleted.

The “O” symbol represents conservation as a continuous cycle of prevention, protection and education. This identity design included the creation of brand guidelines, collateral, premiums and a system for communicating the organization's different programs.